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Building Friegrønne's Website with SEO and Designing in Figma and WordPress

A look back at the Figma, WordPress and search work behind an earlier version of Friegrønne's website.

I worked on an earlier version of the website for Friegrønne, a Danish political party. The aim was to make its ideas easy to find and read.

Design and structure

An early Friegrønne website and Figma mockup

I mapped the site’s pages before drawing layouts in Figma. That made it easier to decide where a visitor would find the party’s positions and how the navigation should work. I then built the pages in WordPress using the existing visual identity.

Search basics

I worked on page titles, descriptions, mobile layouts and site structure. Those are concrete changes I made; I don’t have before-and-after search data to claim they improved rankings.

This post documents the work as it stood in 2023. It does not describe the current Friegrønne website.

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